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Insights – Thoughts, Research
& Real-World Lessons

All Insights Whitepapers Audio Books
institute-of-directors-skills-england-ai-skills-event-british-accademy
26
Nov

AI Skills, UK Competitiveness and Why Policy Makers and Businesses Must Act Now

Over the past week I’ve had the privilege of speaking at two panel discussions in...

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grokipedia-vs-wikipedia
02
Nov

Groki­pedia vs. Wikipedia: Elon Musk’s New Data Empire

In late October 2025, something unusual began to unfold in Google’s search results. A new...

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what-happens-when-the-buyer-is-a-bot-how-real-time-agentic-intelligence-is-disrupting-digital-advertising
30
Oct

What Happens When The Buyer Is A Bot? How Real-Time Agentic Intelligence Is Disrupting Digital Advertising

Digital advertising is no longer about running campaigns. It is about managing living systems which...

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chatgpt-atlas-optimising-for-search
22
Oct

How to Optimise Your Website for ChatGPT Atlas

ChatGPT Atlas represents the next major leap in artificial intelligence from OpenAI. It’s more than...

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how-ai-llms-like-chatgpt-are-redefining-work-time-human-contribution
26
Sep

How AI & LLMs Like ChatGPT Are Redefining Work, Time & Human Contribution

The Rise of the Machines – A New Kind of Colleague Has Arrived In the...

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cmo-customer-experience
15
Sep

The Experience is the Brand – Why the CMO Must Become the Voice of the Customer

There’s a strange irony at the heart of modern marketing. We’ve never had more tools....

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marketing-strategy
15
Sep

What Most CEOs Get Wrong About Marketing Strategy

There’s a familiar rhythm to executive life. The forecasts get approved. The budgets are allocated....

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how-to-prompt-chat-gpt-and-use-llms
02
Sep

How to Prompt ChatGPT for Better Results – Introducing the CREATE Prompt Formula™

Everyone seems to be rushing to use AI and specifically LLMs like ChatGPT, Claude and...

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