Insights – Thoughts, Research
& Real-World Lessons

All Insights Whitepapers Audio Books

ai-is-transforming-uk-businesses

How AI is Transforming UK Businesses – Interview with Steve Pailthorpe | DM News English

In this interview with DM News English, Steve Pailthorpe shares practical insight into how AI is reshaping UK...

institute-of-directors-skills-england-ai-skills-event-british-accademy

AI Skills, UK Competitiveness and Why Policy Makers and Businesses Must Act Now

Over the past week I’ve had the privilege of speaking at two panel discussions in...

grokipedia-vs-wikipedia

Grokipedia vs. Wikipedia: Elon Musk’s New Data Empire

In late October 2025, something unusual began to unfold in Google’s search results. A new...

what-happens-when-the-buyer-is-a-bot-how-real-time-agentic-intelligence-is-disrupting-digital-advertising

What Happens When The Buyer Is A Bot? How Real-Time Agentic Intelligence Is Disrupting Digital Advertising

Digital advertising is no longer about running campaigns. It is about managing living systems which...

chatgpt-atlas-optimising-for-search

How to Optimise Your Website for ChatGPT Atlas

ChatGPT Atlas represents the next major leap in artificial intelligence from OpenAI. It’s more than...

how-ai-llms-like-chatgpt-are-redefining-work-time-human-contribution

How AI & LLMs Like ChatGPT Are Redefining Work, Time & Human Contribution

The Rise of the Machines – A New Kind of Colleague Has Arrived In the...

cmo-customer-experience

The Experience is the Brand – Why the CMO Must Become the Voice of the Customer

There’s a strange irony at the heart of modern marketing. We’ve never had more tools....

marketing-strategy

What Most CEOs Get Wrong About Marketing Strategy

There’s a familiar rhythm to executive life. The forecasts get approved. The budgets are allocated....

how-to-prompt-chat-gpt-and-use-llms

How to Prompt ChatGPT for Better Results – Introducing the CREATE Prompt Formula™

Everyone seems to be rushing to use AI and specifically LLMs like ChatGPT, Claude and...

Book Steve to Talk at Your Next Event

Book Now