The Top 10 Artificial Intelligence Tools Every Business Should Be Using

Artificial Intelligence is no longer a buzzword. It’s the foundation of modern business transformation. From marketing and communication to automation and analytics, AI has become the ultimate multiplier for human performance.

In this podcast, we explore the Top 10 AI tools for business that are redefining how companies operate. These are the platforms driving real change, helping leaders save time, scale output, and sharpen their competitive edge. This article accompanies our latest webinar featuring Steve Pailthorpe and James Vincent, Performance Director at ActionCOACH.

Large Language Models like ChatGPT

Large Language Models (LLMs) sit at the heart of today’s AI revolution. Tools like ChatGPT, Claude, and Gemini allow businesses to process information, write content, summarise data, and generate new ideas in seconds.

The power of LLMs lies in their ability to understand context and produce coherent, useful text. For a business leader, this means turning complex concepts into clear communication, creating reports, emails, or presentations instantly. Used correctly, an LLM becomes a thought partner, not just a tool.

With the right prompting framework, teams can automate large parts of research, copywriting, and customer engagement. The result is a consistent voice, faster delivery, and better productivity across every department.

Visual Creativity with Midjourney

Design teams are increasingly turning to Midjourney to accelerate creative production. This AI image generation tool transforms written prompts into high-quality visuals that rival professional design work.

Businesses use Midjourney to prototype campaigns, visualise product concepts, and refresh brand assets. It bridges the gap between imagination and execution, helping marketing teams create more, faster, without compromising on quality.

The key is not to replace designers but to empower them. AI becomes the sketchpad that translates ideas into visuals before they ever reach the design suite.

Video Creation with Synthesia and Veed.io

Video has become the dominant medium for communication, and AI is making production effortless. Synthesia allows anyone to create professional-grade videos with lifelike avatars and natural-sounding voiceovers. It’s ideal for training, product demos, and marketing campaigns.

Veed.io takes it further by offering an intuitive, AI-assisted editing platform. From subtitles to scene transitions, Veed.io simplifies what used to take hours into a matter of minutes. The combination of these tools enables marketing teams to scale video output without studio budgets or specialist editors.

For SMEs and corporates alike, the ability to produce consistent, high-quality video content is now a competitive necessity.

Smarter Meetings with Read.ai

Every business wastes hours each week in meetings that lack structure or follow-through. Read.ai changes that by automatically recording, transcribing, and summarising meetings across Zoom, Teams, or Google Meet.

It captures action points, sentiment, and engagement levels, giving managers clear visibility on what actually happened. The result is better accountability, fewer missed tasks, and faster follow-ups. By automating meeting intelligence, Read.ai frees teams from admin and lets them focus on execution. It’s one of the most practical AI productivity tools available today. Other alternatives include Otter.ai.

Or if you want 24/7 cover, then consider the new Plaud.ai. This wearable device can be attached to your phone to record calls or be worn on the lapel to literally record your life. But act with caution, our view is that the 24/7 nature of this device poses some serious questions about privacy and privacy.

Smarter Thinking with Claude

Anthropic’s Claude is one of the most capable and trusted conversational AI assistants available. Its strength lies in ethical design, long context windows, and nuanced understanding. Claude handles complex reasoning tasks and writes with empathy, clarity, and precision.

Businesses use it to draft proposals, analyse text, or even run data comparisons within documents. Its ability to keep context over extended conversations makes it ideal for strategic work and long-form content creation.

For companies that value safety and reliability in AI, Claude stands out as a dependable partner.

Next-Generation Search with Gemini

Google’s Gemini is redefining how we find and use information. Unlike traditional search, Gemini integrates across Google Workspace and supports text, images, and video in one unified experience.

For business users, this means faster insight generation. Gemini can draft slides in Google Slides, summarise sheets in Google Sheets, and answer detailed queries using real-time data. It’s the natural extension of search into intelligence.

The advantage for organisations is speed. Employees spend less time switching tools and more time acting on the insights AI provides.

Content and Communication with PressMaster

In PR and marketing, speed is everything. PressMaster uses AI to write, format, and distribute professional press releases automatically. It helps brands keep pace with the 24-hour news cycle without sacrificing accuracy or tone.

It analyses trending topics, suggests headlines, and optimises releases for SEO before pushing them out to media databases. For communications teams, it’s like having an extra publicist who works around the clock.

PressMaster also integrates with analytics tools, helping businesses track engagement and coverage. It’s AI-driven PR that keeps brands visible and relevant.

Presentations and Reports with Gamma.app

One of the quietest revolutions in business communication is Gamma.app, a platform that generates complete presentations and reports from text prompts.

Rather than spending hours formatting slides, users can type a few sentences describing their idea or data, and Gamma builds a professional presentation instantly. The output is clean, modern, and fully editable.

For consultants, coaches, and business leaders, this means more time on strategy and less time wrestling with PowerPoint. Gamma exemplifies how AI converts thinking into tangible output, effortlessly.

Integrating AI Across the Business

The Top 10 AI tools for business aren’t standalone gimmicks. They form a connected ecosystem that enhances creativity, communication, and decision-making.

When integrated together, LLMs write the content, Midjourney creates the visuals, Synthesia and Veed.io produce the video, Read.ai manages the meeting follow-up, and Gamma.app builds the report. Meanwhile, Gemini and Claude feed insights, PressMaster amplifies communication, and the entire process loops back through automation.

The businesses winning this year are those that treat AI not as an experiment but as infrastructure. The goal is augmentation, not automation — empowering teams to deliver ten times the output with the same resources.

AI is not replacing people. It’s amplifying potential. These tools are the foundation of a smarter, more agile business ecosystem where creativity, insight, and execution happen simultaneously.

Whether you’re a marketing director, business coach, or entrepreneur, adopting the top AI tools for business can redefine how you operate. The organisations that move first will lead the market. Those that delay will spend years trying to catch up.

Watch the full discussion between Steve Pailthorpe and James Vincent below and see how these technologies can transform your business today.