Search Engine Optimisation is Dead – The New Rules for Ranking in LLMs Like ChatGPT

Let me be blunt. The way we used to think about SEO is changing, and if you’re still relying on old tactics, your online visibility could be at risk. In 2026, search isn’t just about Google anymore, it’s about being seen, trusted, and recommended across every platform your customers use.

That’s why I’m inviting you to a free, one-hour live webinar on Tuesday 10th March 2026. I’ll show you how to ensure your business is noticed, cited, and trusted across Google and the platforms shaping how people discover information online.

If you’re a founder, business owner, sales leader, or marketing professional, this is your chance to understand exactly what’s changing behind the scenes, and how to turn it into real growth.

Why This Webinar Matters

Search has evolved faster than most businesses realise. AI and advanced search models now influence what people see, what gets recommended, and what gets overlooked. In this session, I’ll show you how to adapt before your competitors even realise what’s happening.

You’ll learn how to:

• Stay visible everywhere – ensure your brand appears across Google, Bing, ChatGPT, and other discovery platforms your customers rely on.
• Understand what drives rankings now – know exactly what modern search systems look for and how to meet those criteria.
• Stay ahead of the curve – focus on the signals and behaviours that matter most to both traditional search engines and new AI-driven platforms.
• Prepare for the future of visibility – learn why old SEO tactics are being replaced and what you can start doing today.
• Get your questions answered live – bring your challenges and receive honest, actionable guidance.

By the end of this session, you’ll leave with a clear plan you can implement immediately to strengthen your online presence.

What to Expect

This isn’t a fluffy seminar on trends. It’s a practical, hands-on session where I explain how search works now, from the first question your customer asks to the recommendations they see online.

You’ll walk away knowing how to:

• Optimise your website and content so it performs across multiple platforms.
• Create content that’s clear, authoritative, and recognised by modern search tools.
• Build trust signals that increase your visibility in both search engines and AI-driven discovery platforms.
• Use insights from multiple channels to improve your presence across search, social, and AI tools.
• Future-proof your marketing strategy as search continues to evolve.

About Me

I’m Steve Pailthorpe, CEO of Iconic Digital. Over the past decade, I’ve helped hundreds of UK businesses grow their visibility, increase leads, and build strategies that actually deliver results.

I focus on being practical, clear, and honest, no jargon, no hype, just strategies that work. I regularly speak at national marketing events, and my approach is always to turn complex concepts into simple, actionable steps.

Who Should Attend

This webinar is ideal if you want more than surface-level advice. You’ll get the most value if you are:

• A marketing professional keen to understand modern search.
• A business owner or director wanting to stay visible as the digital landscape shifts.
• A sales leader looking to increase inbound enquiries.
• A senior executive frustrated by inconsistent results from traditional SEO approaches.

If your online performance has plateaued despite ongoing investment, I’ll explain why, and how to fix it.

What You’ll Walk Away With

By the end of this one-hour session, you’ll have:

• A clear framework – understand how to make your business visible and trusted everywhere.
• Actionable steps – tangible improvements you can implement immediately.
• Exclusive insights – examples of what leading businesses are doing differently.
• A fresh perspective – a new way to view visibility through modern search and discovery.
• A competitive edge – the tools and strategies to outperform businesses still relying on outdated SEO tactics.

Don’t Miss Out

The rules of search have changed forever. The businesses that adapt will dominate. Those that don’t risk being invisible, in Google results and beyond.

Spaces are limited to keep the session interactive, so register early and take the first step toward staying relevant and visible in 2026.